UAE: Mental Wellness App Launched in the Emirates!

COVID-19 has exacerbated the mental health crisis globally with rising anxiety and stress levels. For UAE apps, Mindhouse arrives as a game-changer with app-based meditation and yoga sessions. Via a strategic collaboration with Emirates NBD, Mindhouse was introduced in the UAE with an initial emphasis on the commercial (business-to — consumer) market, providing free access to card customers of the bank for 3 months. In the UAE, depression and mental wellbeing are main factors of concern. The UAE has the highest geographic degree of depression, at 5.1% of the population, according to the World Health Organisation (WHO). The nation also scores high for depression, with 4.1 percent of individuals admitting to a crisis. According to a survey conducted by YouGov for Dubai Health Authority in 2019, seven out of ten persons in the UAE have shared their independence to obtain assistance for their mental health issues.

The start-up enters the area at a time when COVID-19 pandemic has exacerbated mental health of customers suffering from health problems, illnesses, anxiety , stress, job-reduction, loss of income and industry. In the form of planned live lessons and a large collection of modules that can be accessed at any time by the user, the Mindhouse software acts as an online workshop, offering meditation, breath practice and yoga content. Built for beginners and experienced meditators alike, the app recommends content from sleep, patience, concentration, calm mind and calm body, and their previous meditation experience, depending on the user ‘s chosen objectives.

The app helps the user to talk for feedback and questions with the tutor, and also monitors everyday progress towards defined targets. It runs on a subscription basis, valued at Dh60 for a quarterly plan, and Dh120 for an annual plan. The business gives a 1-month free subscription to all the new customers, considering the present circumstances.